Moving the DIAL

McKenzie-Delis Packer

The McKenzie-Delis Packer Review is a ground-breaking review of the current state of diversity & inclusion (D&I) in the UK workplace.


A collaboration between DIAL Global, EY and Ipsos MORI, the report is the first comprehensive review of how the country’s largest employers are addressing and prioritising workplace D&I.

The Brief

To create a design, which encompasses the key themes of revolution and change, whilst maintaining the corporate elements of an annual report.

Alongside this, a lite digital version was required to encourage downloads of the full report.

The Solution

This year has been one of empowerment. Demand for social change has never been more in focus. To reflect this movement and the theme of the report, we incorporated street art elements throughout the document.

Big, bold graffiti-style images combined with a stencil style typeface to make this document a vessel for change. Contrasted with clean, vertically aligned text in the report body, we achieved the balance between corporate report and revolution.

This stunning visual style was then replicated in a digital Foleon - an interactive pdf - allowing DIAL Global to disseminate a lite version of the document on their web channels, encouraging readers to download the main document.

The McKenzie-Delis Packer Review in different media
Spreads from the McKenzie-Delis Packer Report