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Annual Report Examples 2025

November 17, 2025

Explore the best 2025 annual report examples along with expert commentary on design, storytelling and reporting trends.

17 November 2025

Annual Report Examples 2025

Annual reports have evolved beyond compliance — they’re now powerful brand storytelling tools. In 2025, leading organisations are using design, data and narrative to connect with investors, customers and communities alike.

In this gallery, we showcase five standout annual report examples from 2025 — each created or designed by JDJ Creative — featuring Skillcast, A Bank, the Qatar General Tax Authority, RECOSI and Moneybox. Each demonstrates how thoughtful design and clear communication can transform a regulatory document into a compelling brand experience.

Featured Reports & Commentary

1. Skillcast Group plc — Annual Report 2024

Theme: Clarity and confidence in SaaS storytelling

Skillcast’s 2024 annual report marks its return to profitability and reinforces its leadership in compliance technology. The design blends transparency with a forward-looking tone, balancing performance data with stories of innovation.

Highlights

Data-rich storytelling — SaaS metrics visualised through clean, accessible infographics.
Client impact case studies — Tesco, ABF and others bring the numbers to life.
Innovation spotlight — “Aida”, Skillcast’s AI-powered compliance assistant, positions the brand for the next growth phase.
Design approach — A refined blue-and-white palette communicates professionalism and trust.

Takeaway: Skillcast shows how smaller listed companies can combine investor rigour with design-led storytelling to elevate their brand credibility.

Read the report: Skillcast Annual Report 2024

2. A Bank — Annual Report 2024-2025

Theme: Banking with empathy and purpose

Celebrating its 10-year anniversary, A Bank’s 2024–25 report tells a deeply human story of resilience and inclusion. Set against the backdrop of national crisis in Myanmar, the report blends operational excellence with compassion.

Highlights

Purposeful narrative — “Standing With You” unites corporate strength with emotional depth.
Visual storytelling — Warm imagery and bilingual layouts reflect culture and community.
Digital innovation — The A+ Wallet app, reaching 1.5 million users, anchors the story in financial inclusion.
Sustainability — CSR initiatives such as soil regeneration and SME greenhouse financing show measurable local impact.

Takeaway: A Bank demonstrates how strong editorial direction and empathetic tone can turn a financial report into a story of national progress.

Read the report: A bank Annual Report 2024-2025

3. Qatar General Tax Authority — Annual Review 2024

Theme: Transparency through design

This first-ever annual review repositions Qatar’s Tax Authority as a driver of sustainable growth. It translates complex policy into plain-language storytelling and structured design.

Highlights

Governance made accessible — Mission, vision and KPIs clearly presented through iconography and infographics.
Public-sector credibility — Balanced bilingual layout (Arabic / English) with a disciplined grid system.
Digital reform focus — Emphasis on modernising systems and promoting voluntary compliance.

Takeaway: Proof that public-sector reports can be visually engaging and transparent — design as a tool for trust.

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In 2025, brands are seeing annual reports for the great marketing opportunity they are, tailoring content to non-financial audiences, such as employees, customers and local communities.

4. RECOSI — Annual Report 2024

Theme: Rebrand and reposition with purpose

Previously known as Bettercoal, the Responsible Commodities Sourcing Initiative (RECOSI) launched its new identity through this inaugural report.

Highlights

Rebrand clarity — Minimalist layouts, concise copy and modern iconography signal credibility.
Expanded scope — Introduces the new RECOSI Gas Programme, extending ESG frameworks beyond coal.
Unified messaging — 12 core ESG principles visualised as icons — a simple, memorable device.

Takeaway: A smart example of using an annual report as a re-introduction — aligning visual identity, message and mission.

5. Moneybox — Annual Report 2024

Theme: Fintech maturity and momentum

Moneybox’s 2024 report captures a scale-up at full stride. Designed for digital readers, it combines modern layout with a strong editorial voice.

Highlights

Impactful metrics — 68 % revenue growth and 1.3 million customers presented with data-driven confidence.
Customer focus — Testimonials and photography build emotional connection.
Technology narrative — In-house “Sycamore” platform and Open Banking milestones reinforce innovation credentials.
Tone of accessibility — Clear, jargon-free language reflects the brand’s inclusive mission.

Takeaway: A benchmark for fintech reporting — clean, confident and deeply customer-centric.

Read the report: Moneybox annual report 2024

Observations & Design Trends

Visual coherence – Many reports now follow a defined design grid, with emphasis on consistent branding (colours, typography, iconography) across disclosures.
Thematic unity – Creating a unifying narrative or theme, such as ‘Reshape’ or ‘Reset’, helps tie diverse parts of the narrative together. This golden thread doesn’t have to be explicitly highlighted in the report, but can be used to align thoughts by the content team.
Data and narrative integration – Rather than dumping tables in an appendix, many companies embed charts, infographics and callouts within the narrative flow, adding visual interest and making it easy for skim readers to access the essential information.
Digital features – The ease of digital reports means many are now published as interactive PDFs or online microsites, with hyperlinks, embedded media and responsive elements making the journey simpler for the end reader.
Stakeholder orientation – Brands are paying more attention to non-financial audiences, including employees, communities, regulators and ESG, realising the positive effect an annual report can play in their marketing strategies.
Transparency & risk discussion – Given economic uncertainty, more reports spend space on scenario modelling, risk mitigation and assumptions.