Deliverables
- Brand Identity
- Copywriting
- Report Design
The brief
As an international brand, Bvlgari has a defined sustainability journey for the improvement of social and environmental performances. To them, being a sustainable company means creating a world in which everyone can thrive through social, environmental and economic progress.
Comprising five business units, Bvlgari required an internal sustainability report for its fragrance division. This document was to be used as an example document for all five units, as well as to communicate sustainability actions which its employees may need to realise.
During this project, the need for a sustainability-focused sub-brand was highlighted. This new sub-brand needed to look and breathe Bvlgari. Through innovative use of brand DNA, colours and photography, Bvlgari was looking for a report and brand as striking as their signature scents.
Following the success of the 2023 report, JDJ Creative was tasked with creating the 2024 report.
As an international brand, Bvlgari has a defined sustainability journey for the improvement of social and environmental performances. To them, being a sustainable company means creating a world in which everyone can thrive through social, environmental and economic progress.
Comprising five business units, Bvlgari required an internal sustainability report for its fragrance division. This document was to be used as an example document for all five units, as well as to communicate sustainability actions which its employees may need to realise.
During this project, the need for a sustainability-focused sub-brand was highlighted. This new sub-brand needed to look and breathe Bvlgari. Through innovative use of brand DNA, colours and photography, Bvlgari was looking for a report and brand as striking as their signature scents.
Following the success of the 2023 report, JDJ Creative was tasked with creating the 2024 report.
The solution
By evolving their existing brand elements, including the iconic mosaic pattern to incorporate leaves, we gave the new brand a contemporary feel with a nod towards its sustainability goals.
Colour and its symbolism are important in branding, and are a good way to differentiate different departments or initiatives without compromising the main brand. When combined with natural, earthy brand photography, the chosen green and white template is elevated, subtly exuding a feeling of sustainable sophistication.
By evolving their existing brand elements, including the iconic mosaic pattern to incorporate leaves, we gave the new brand a contemporary feel with a nod towards its sustainability goals.
Colour and its symbolism are important in branding, and are a good way to differentiate different departments or initiatives without compromising the main brand. When combined with natural, earthy brand photography, the chosen green and white template is elevated, subtly exuding a feeling of sustainable sophistication.
