Deliverables
- Report Design
- Proofreading
The brief
Since 2018, Tipico has been reporting annually on its environmental, social, and governance issues. For this year’s report, they wanted to take a different creative approach.
It was a strong desire that the report represent Tipico’s diverse workforce and target audience. It was also important to highlight the company’s mission to electrify the sports betting experience for every customer – to ‘Maximise Spannung’.
In addition, proofreading was required to ensure the sense and grammatic accuracy of the English translation of the report.
Since 2018, Tipico has been reporting annually on its environmental, social, and governance issues. For this year’s report, they wanted to take a different creative approach.
It was a strong desire that the report represent Tipico’s diverse workforce and target audience. It was also important to highlight the company’s mission to electrify the sports betting experience for every customer – to ‘Maximise Spannung’.
In addition, proofreading was required to ensure the sense and grammatic accuracy of the English translation of the report.
The solution
To meet reporting requirements, the document is content-heavy. We made it accessible by separating different sections with distinct visual elements. Case studies and performance indicators break up the content, with Tipico’s signature colours of red, black, and grey adding to the design.
To represent the feeling of ‘Spannung’, we chose dynamic images, with elements overlaid to create visual interest. Despite the large amounts of text, this remains vibrant through the use of graphs, clearly defined sections, and engaging layouts.
To meet reporting requirements, the document is content-heavy. We made it accessible by separating different sections with distinct visual elements. Case studies and performance indicators break up the content, with Tipico’s signature colours of red, black, and grey adding to the design.
To represent the feeling of ‘Spannung’, we chose dynamic images, with elements overlaid to create visual interest. Despite the large amounts of text, this remains vibrant through the use of graphs, clearly defined sections, and engaging layouts.
