Tipico

Based in St. Julian’s Malta, Tipico is the first choice sports betting company for many worldwide, including in Germany, where every second sports bet is placed with Tipico.

As a progressive company, social responsibility lies at the core of its actions. Therefore, reporting on its environmental, social and governance impacts is essential to maintaining its greatest asset - the trust of its customers.

Tipico – Dynamic report for the Home of Sports Betting

The brief

Since 2018, Tipico has been reporting annually on its environmental, social, and governance issues. For this year’s report, they wanted to take a different creative approach.

It was a strong desire that the report represent Tipico’s diverse workforce and target audience. It was also important to highlight the company’s mission to electrify the sports betting experience for every customer - to ‘Maximise Spannung’.

In addition, proofreading was required to ensure the sense and grammatic accuracy of the English translation of the report.

The solution

To meet reporting requirements, the document is content-heavy. We made it accessible by separating different sections with distinct visual elements. Case studies and performance indicators break up the content, with Tipico's signature colours of red, black, and grey adding to the design.

To represent the feeling of ‘Spannung’, we chose dynamic images, with elements overlaid to create visual interest. Despite the large amounts of text, this remains vibrant through the use of graphs, clearly defined sections, and engaging layouts.

Deliverables

• Report Design
• Proofreading

Taking a digital-first approach, we designed the report to incorporate many interactive navigational elements. The report's flipping book format allows it to be viewed on any digital display, with hyperlinks making it easy to navigate to different sections.

Additionally, our proofreading at each stage made this report a truly international one from a globally recognised brand.

Read the report: Tipico ESG Report 2022