Deliverables
- Content planning
- Copywriting & proofreading
- Report design
- Social campaigns
- Stakeholder interviews
The challenge
As a UK charity, Change Grow Live is required to report annually on its strategy and purposes and how it has demonstrated that strategy through its significant activities. Having previously produced its annual report in-house, Change Grow Live sought JDJ Creative’s expertise in copywriting, design and project management to build on its previous offerings.
Alongside a digital version of the report, Change Grow Live required a version to be submitted to Companies House and a set of graphics to share on social channels.
As a UK charity, Change Grow Live is required to report annually on its strategy and purposes and how it has demonstrated that strategy through its significant activities. Having previously produced its annual report in-house, Change Grow Live sought JDJ Creative’s expertise in copywriting, design and project management to build on its previous offerings.
Alongside a digital version of the report, Change Grow Live required a version to be submitted to Companies House and a set of graphics to share on social channels.
The solution
Taking the time to gain a deep understanding of Change Grow Live’s multi-faceted service offering, we created a content framework to enable us to unify a central theme for the report: ‘Hope, Help, Happiness’.
Through interviews with all the key stakeholders, we uncovered the information needed to write the agreed chapters and case studies. The resulting copy is clear and engaging, mirroring the charity’s positive messages for the future (hope), its dedicated service offerings in the community (help) and the impacts of these efforts on individuals (happiness).
Utilising Change Grow Live’s positive and bold colour palette, we created an inspiring report that reflects the charity’s caring nature.
Taking the time to gain a deep understanding of Change Grow Live’s multi-faceted service offering, we created a content framework to enable us to unify a central theme for the report: ‘Hope, Help, Happiness’.
Through interviews with all the key stakeholders, we uncovered the information needed to write the agreed chapters and case studies. The resulting copy is clear and engaging, mirroring the charity’s positive messages for the future (hope), its dedicated service offerings in the community (help) and the impacts of these efforts on individuals (happiness).
Utilising Change Grow Live’s positive and bold colour palette, we created an inspiring report that reflects the charity’s caring nature.
