General Tax Authority

Annual Review Design

Sector: Public

Established in 2018, the General Tax Authority (GTA) has a specific mandate to enforce tax laws, implement tax-related regulations, review and evaluate tax returns, and collect due taxes from taxpayers.

With a mission to endorse a culture of voluntary compliance; drive an efficient tax policy that serves all stakeholders; and leverage innovation and technology to achieve operational excellence, the GTA is a progressive tax framework that facilitates sustainable national development.

General Tax Authority – Annual review for Qatar government department

The challenge

As part of its transparency efforts, the GTA wanted to produce its first annual report to present its financial information and showcase the initiatives that have taken place over the past year.

The GTA wished the report to be presented in a magazine style, with an emphasis on an editorial look and feel.

Digital-first, the GTA required two versions of the report – one written in English and the other in Arabic.

To help inform the report, the GTA additionally required copywriting and marketing support.

What JDJ delivered

Through interviews with key stakeholders, we gained an understanding of the GTA’s challenges and successes over the reporting period. Focused on the human side of taxation, we provided copywriting support to articulate the GTA’s mission, vision and achievements in a clear and engaging tone. Reinforced with editorial-style design, the bilingual review balances strategic messaging with visual clarity and accessibility.

Featuring infographics, callouts and data visualisations to enhance scan-readability and highlight key metrics, the report is perfect for screens, with modular sections, short paragraphs and callouts all supporting consumption on digital devices.

Deliverables

Copywriting
Report design

Formal, aspirational and inclusive, the content reflects the GTA’s role in Qatar’s national development, with a clear narrative flow that mirrors editorial publications.

Proofreading ensured grammatical accuracy and alignment with tone-of-voice guidelines, care which is reflected in the translation into Arabic.

Aligned with national branding, the final product reflected GTA’s commitment to transparency, modernisation and stakeholder engagement, supported by a flexible design system that can be adapted for future reporting needs.