Deliverables
- Copywriting
- Report Design
The challenge
Launched in 2021, GreenChoice by Wipak has become the company’s flagship portfolio of sustainable packaging solutions, spanning renewable, recyclable, and recycled categories. With the range expanding rapidly and market expectations around ESG reporting intensifying, Wipak needed to make it easier for stakeholders — from customers and investors to employees and regulators — to understand and navigate its sustainability journey.
Having previously managed the ESG reporting process internally, Wipak sought external expertise to bring fresh design inspiration, ensure alignment with frameworks such as GRI, GHG Protocol, and ESRS, and create a report that could clearly and credibly communicate progress toward ambitious goals, including carbon neutrality by 2025 and alignment with the Science-Based Targets initiative (SBTi).
Launched in 2021, GreenChoice by Wipak has become the company’s flagship portfolio of sustainable packaging solutions, spanning renewable, recyclable, and recycled categories. With the range expanding rapidly and market expectations around ESG reporting intensifying, Wipak needed to make it easier for stakeholders — from customers and investors to employees and regulators — to understand and navigate its sustainability journey.
Having previously managed the ESG reporting process internally, Wipak sought external expertise to bring fresh design inspiration, ensure alignment with frameworks such as GRI, GHG Protocol, and ESRS, and create a report that could clearly and credibly communicate progress toward ambitious goals, including carbon neutrality by 2025 and alignment with the Science-Based Targets initiative (SBTi).
What JDJ delivered
Working alongside Wipak’s sustainability team, we transformed the annual ESG report into a comprehensive, engaging, and future-ready disclosure.
As a digital-first publication, we introduced intuitive navigation and an engaging design system, with infographics and performance highlights showcasing key information, ensuring readability across digital platforms.
By evolving brand elements and combining them with bold graphics, iconography and case studies, we ensured visual consistency while creating a joined-up, professional look that balances technical depth with engaging storytelling.
Working alongside Wipak’s sustainability team, we transformed the annual ESG report into a comprehensive, engaging, and future-ready disclosure.
As a digital-first publication, we introduced intuitive navigation and an engaging design system, with infographics and performance highlights showcasing key information, ensuring readability across digital platforms.
By evolving brand elements and combining them with bold graphics, iconography and case studies, we ensured visual consistency while creating a joined-up, professional look that balances technical depth with engaging storytelling.
