Deliverables
- Branding
- Copywriting
- Report design
- Social media panels
The challenge
As this is their first sustainability report, Altrad UK required design and copywriting support from an agency that understands sustainability. Alongside this, they needed help creating a sustainability sub-brand for use on the website and across all sustainability disclosures.
In addition to the main report, Altrad wanted a one-pager, mini-PDF presentation and social panels to promote the report.
As this is their first sustainability report, Altrad UK required design and copywriting support from an agency that understands sustainability. Alongside this, they needed help creating a sustainability sub-brand for use on the website and across all sustainability disclosures.
In addition to the main report, Altrad wanted a one-pager, mini-PDF presentation and social panels to promote the report.
What JDJ delivered
Working alongside Altrad’s sustainability and marketing teams, we evolved the bird logo to incorporate a colour palette of overlapping greens using the existing swoosh motif. We added the tagline ‘a sustainable business’. This new colour scheme and emblem will form the basis of all sustainability-related communication, so it was important to make it memorable, while still instantly recognisable as Altrad.
For the report itself, we further utilised the swoosh pattern to create a people-focused report, featuring lots of imagery of the Altrad team to reinforce their commitment to people. With short sentences and large callouts, the report is succinct and easy-to-read from cover-to-cover – a key aim of the Altrad brief.
Working alongside Altrad’s sustainability and marketing teams, we evolved the bird logo to incorporate a colour palette of overlapping greens using the existing swoosh motif. We added the tagline ‘a sustainable business’. This new colour scheme and emblem will form the basis of all sustainability-related communication, so it was important to make it memorable, while still instantly recognisable as Altrad.
For the report itself, we further utilised the swoosh pattern to create a people-focused report, featuring lots of imagery of the Altrad team to reinforce their commitment to people. With short sentences and large callouts, the report is succinct and easy-to-read from cover-to-cover – a key aim of the Altrad brief.
