Deliverables
- Brand Identity
- Brand Positioning
- Brand Strategy
- Report Design
- SEO
- Website Design
The brief
Having run the Bettercoal programme for over a decade, the organisation wanted to expand into other energy sectors. This required launching a new brand – the Responsible Commodity Sourcing Initiative (RECOSI).
Starting from a blank canvas, RECOSI required support with its positioning and launch strategy, as well as a new visual identity. Emphasising the 12 principles of the brand code and values, the brand assets had to work across current and future sub-brands, as well as work across media and devices.
In addition to updated collateral, RECOSI also required a corporate website to act as an information hub for both existing and potential new members.
Having run the Bettercoal programme for over a decade, the organisation wanted to expand into other energy sectors. This required launching a new brand – the Responsible Commodity Sourcing Initiative (RECOSI).
Starting from a blank canvas, RECOSI required support with its positioning and launch strategy, as well as a new visual identity. Emphasising the 12 principles of the brand code and values, the brand assets had to work across current and future sub-brands, as well as work across media and devices.
In addition to updated collateral, RECOSI also required a corporate website to act as an information hub for both existing and potential new members.
The solution
Refining a brand’s mission, vision and value proposition requires interviews with key stakeholders, desk research and competitor analysis. Using our proven branding process, we were able to define the guiding principles from which RECOSI’s brand, marketing and communication strategy can be formed.
Exploring the mission statement – ‘To drive continuous improvement in responsible commodity sourcing’ – we explored a range of visual options for the brand, ending with a design influenced by 3D waveform terrain modelling.
Giving the assets an angular and scientific appearance, there’s also a nod to RECOSI’s 12 principles, with 12 geometric shapes combining to form the final logo.
Refining a brand’s mission, vision and value proposition requires interviews with key stakeholders, desk research and competitor analysis. Using our proven branding process, we were able to define the guiding principles from which RECOSI’s brand, marketing and communication strategy can be formed.
Exploring the mission statement – ‘To drive continuous improvement in responsible commodity sourcing’ – we explored a range of visual options for the brand, ending with a design influenced by 3D waveform terrain modelling.
Giving the assets an angular and scientific appearance, there’s also a nod to RECOSI’s 12 principles, with 12 geometric shapes combining to form the final logo.
