Deliverables
- Annual Report
- Microsite
The brief
Ooredoo approached us to design the digital and print versions of their 2022 annual report. Having recently refreshed its brand, this report was to be the first to use the new styles, some of which were not fully established. As a digital communications company, a dedicated microsite was also required to showcase the key report findings.
Finally, being based in the Middle East, Arabic versions of the report and microsite were also needed, alongside an English version.
Ooredoo approached us to design the digital and print versions of their 2022 annual report. Having recently refreshed its brand, this report was to be the first to use the new styles, some of which were not fully established. As a digital communications company, a dedicated microsite was also required to showcase the key report findings.
Finally, being based in the Middle East, Arabic versions of the report and microsite were also needed, alongside an English version.
The solution
As the release of the report coincided with the conclusion of the Fifa World Cup, of which Ooredoo was an Official Telecommunications Operator, we selected the theme of soccer to run throughout the document. This is particularly evident in the use of the striking image of Lionel Messi lifting the trophy in a bisht on the front cover.
Using the bold tones from Ooredoo’s brand colour scheme, we were able to create templates which represented the excitement generated from both a record-performing year for the company and a proud one for the country.
As the release of the report coincided with the conclusion of the Fifa World Cup, of which Ooredoo was an Official Telecommunications Operator, we selected the theme of soccer to run throughout the document. This is particularly evident in the use of the striking image of Lionel Messi lifting the trophy in a bisht on the front cover.
Using the bold tones from Ooredoo’s brand colour scheme, we were able to create templates which represented the excitement generated from both a record-performing year for the company and a proud one for the country.
