Understanding how colours affect our emotions
For a brief moment, I’m going to encourage you to stop reading this post and take a look around at the things you treasure. Most often, the things that mean something to us are related to colour. Photographs, football shirts, flags. All stir positive feelings within us. Because colour is powerful; there is emotion contained within it.
Radiance - a colourful story is a lovingly produced title that shows the stories behind these emotions. It’s a resource which takes the reader on a journey through the colour spectrum. Through a passionate concern for detail, this book is first an advertisement, an experience and a souvenir.
It’s a labour of love and a helpful and valuable resource for designers, brand marketers and business owners everywhere.
Colour in design
Being a branding and design agency, we work with colour every day, and we understand the ‘language’ and effects of colour across all interactions and aspects of life. However, we had to grow our knowledge further for the Radiance project, and the extensive research about the historical and cultural use of colour was definitely an eye-opener and thoroughly inspiring.
For example, did you know the colour red was prevalent in the art and culture of the Aztecs, who made the pigment by crushing female cochineal beetles? Or that yellow is on the wavelength most discernible by the human eye, which is what makes it so attention-grabbing? Before researching this project, neither did we. These facts are among the many explored throughout this document.
They’re what makes this such an intriguing insight into colour psychology and the stories behind the emotions.
#Radiancecolour - a colourful story
To learn more about the stories behind your favourite colours and get involved in the discussion, follow the hashtag - #Radiancecolour - on your favourite social channel.
Creating the printed book
In the first instance, a book relies on its appearance to pull you in.
Once contact is made and book meets skin the experience begins. This kind of experience is why we keep books; they are souvenirs that return us to that moment of first contact. From the outset, we imagined a heavy stock reading experience, although we didn’t plan to create something this expensive, we just envisioned the end result and couldn’t go back especially after the feeling these superior papers had.
Read more: Making the Radiance book
A physical book addresses itself to two of our senses; sight and touchGarnett, P., n.d.
We weren’t going to compromise on quality for a price point. We’re in a world where image and attention to detail are key.
Radiance boasts luxurious papers and printing effects with photography and content to match.
We wanted to create something unique. With there being so much noise out there, we needed a clever idea that would have a long shelf life.
There is still a market for print in what is described as the digital age. If there is a subject that seduces an audience with a passion for something they are interested in, there is no medium like print. There is still an equal place for tradition in the 21st century. We wanted to make something that was worth holding in your hand that people would love and use for a long time.
It's very fulfilling to see the fruits of one's labour in a physical format. Radiance - a colourful story has been an inspirational resource to our clients for many years. We hope you join us on our colour journey as we explore the stories behind the shades on our social media channels.
JDJ Creative - the branding specialists
The use of colour in branding is of psychological importance, reinforcing a company’s vision and culture. If you’re interested in how colour choice can impact your brand, please get in touch with our design team on 01223 750234 or email firstname.lastname@example.org