Journey through the spectrum of colour...
Colour affects all interactions and aspects of our lives.
To explore this in more detail, we created 'Radiance - a colourful story', a study dedicated to the stories behind the colours.
Understanding how colours affect our emotions
For a brief moment, I’m going to encourage you to stop reading this post and take a look around at the things you treasure. Most often, the things that mean something to us are related to colour. Photographs, football shirts, flags. All stir positive feelings within us. Because colour is powerful; there is emotion contained within it.
Radiance – a colourful story is a lovingly produced title that shows the stories behind these emotions. It’s a resource that takes the reader on a journey through the colour spectrum. Through a passionate concern for detail, this book is first an advertisement, an experience and a souvenir.
It’s a labour of love and a helpful and valuable resource for designers, brand marketers and business owners everywhere.
Colour in design
Being a branding and design agency, we work with colour every day, and we understand the ‘language’ and effects of colour across all interactions and aspects of life. However, we had to grow our knowledge further for the Radiance project, and the extensive research about the historical and cultural use of colour was definitely an eye-opener and thoroughly inspiring.
For example, did you know the colour red was prevalent in the art and culture of the Aztecs, who made the pigment by crushing female cochineal beetles? Or that yellow is on the wavelength most discernible by the human eye, which is what makes it so attention-grabbing? Before researching this project, neither did we. These facts are among the many explored throughout this document.
They’re what makes this such an intriguing insight into colour psychology and the stories behind the emotions.