25 September 2022

ISOW:
Cambridge
Intelligence

Company Profile

Cambridge Intelligence strives to make the world safer by building the world’s best visualisation software.



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In Summary…

Founded in a kitchen by Joe Parry, Cambridge Intelligence has come a long way since its humble beginnings.

Today, the company boasts three cutting-edge products – KeyLines, ReGrph, and KronoGraph – that bring connected data to life, helping analysts and law enforcement officers uncover insights and understand threats like never before.

Part of its mission to make our world a little bit safer, one connection at a time.


Making the world a safer place

Connections are all around us. There’s the one made when a phone call is initiated. Or when a credit card is used. Or a car is picked up by multiple CCTV cameras along its route. Usually, these connections reflect mundane moments in daily life – a trip to the supermarket to purchase the weekly shop, followed by a phone call to moan to a friend about the traffic or the latest round of roadworks.

But when there’s been a violent offence committed these connections become vital pieces of evidence. Interactions that lead to crimes being solved and criminals jailed.

Though connecting these dots is not easy. With the multitude of digital connections happening every second, spotting the relevant patterns or anomalies to provoke a conviction is an often impossible task.

Or it was, prior to the emergence of data visualisation as a law enforcement and crime prevention tool.

Visualising data to solve crime

Located on the South East side of Cambridge, Hills Road is one of the city’s most well-known streets. Situated close to the station and the famous botanic gardens, it is home to colleges, including Homerton – a world-renowned institution for teacher training – businesses and health science organisations. Addenbrokes Hospital is set at its apex on the renowned Biomedical Campus. At its other end, hidden away in a multi-million-pound terraced property, are the brains behind one of the UK’s foremost crime-fighting tools – Cambridge Intelligence.

Dubbed ‘Intelligence Towers’, the townhouse has been the company’s home since 2016, five years after its formation in founder Joe Parry’s kitchen. And within its walls, developers create software that will uncover insights and understand threats.

Cambridge Intelligence boasts three product offerings – KeyLines, ReGrph and KronoGraph – all of which bring connected data to life. Utilising the power of the human brain to recognise patterns when they’re presented in visual forms, the software creates graphs and timelines to filter out noise and enable the understanding of vast amounts of data.

By showing the connections in an insurance claim, analysts can quickly see if an incident is more complex than would usually be expected. This data could then be used to investigate further in case the claim is fraudulent.

Or law enforcement officers could visualise a timeline of events, or trace thousands of phone calls to identify kingpins in organised crime.

To an outsider, the graphics produced look like beautiful pieces of abstract art. To analysts, they hold the key to making the world a safer place.

“

The team at Cambridge Intelligence see the beauty in everything. While the source data they work with may seem mundane, the output is beautiful.
- JDJ Creative

Company History

An expert in data visualisation systems, founder, Joe Parry, who was part of Professor Stephen Hawking’s research group during his PhD studies, saw an opportunity for flexible, user-friendly tools in the visualisation arena.

Using his decades of experience, Joe launched KeyLines – a JavaScript toolkit for visualising networks – to customers in Australia and the US, including the Department of Defense. Having continued to develop KeyLines, increasing its performance by 5,000% and being awarded the Queen’s Award for Enterprise, Cambridge Intelligence launched ReGraph and KronoGraph in 2019 and 2020, respectively.

What does this mean for the future?

The insights provided by Cambridge Intelligene’s software have already had wide-ranging impacts. Fraud has been prevented, the source of ransomware attacks discovered and shut down, and crimes solved. They’ve even had a pretty good stab at predicting the outcomes of World Cups!


Why is Cambridge Intelligence ‘In Search of Wonder’?

The team at Cambridge Intelligence see the beauty in everything. While the source data they work with may seem mundane, the output is beautiful. Utilising the human mind’s in-built propensity for processing images, they create stunning visualisations to highlight patterns. Forward-thinking with an innocent curiosity, they imagine a world with a better future. One where their software is used for the betterment of society.


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