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Bio Capital Logo Design
As branding specialists, the JDJ team works with you to oversee the consistent application of your brand assets.
Having created a great brand, ensuring this consistency in its use is essential to portray a positive brand image. By ensuring the effective implementation of your brand strategy across all touchpoints, and assessing its performance against set goals and metrics, your organisation will see increased sales and market share.
On completion of a branding or rebranding project, we supply each company with a comprehensive set of brand guidelines. These outline the elements of a brand’s identity, such as its logo, colour palette, typography, imagery and other visual and design elements. Instructions that define how to present a brand, both in terms of visuals and word choice.
As a design agency, we understand the importance of brand, so take steps to ensure its correct usage. Whether providing branded templates for social media and other marketing collateral or a longer-term working relationship, we provide the tools to ensure all your communications adhere to your brand guidelines. Constantly evolving, we’re here to push the boundaries of creativity to ensure your brand stays current and on-trend.
To ensure the longevity of a brand, effective management is essential to its continued success. Being instantly recognisable to your audience ensures their trust and confidence in your messaging. Knowing your target market and placing consistent marketing messaging where they spend their time and money will generate new leads. While haphazard campaigns will create confusion, a well-managed brand will create connections. By partnering with a design agency that understands this, your chances of success increase.
Through interviews with key management, researching stakeholders needs and evaluating existing brand architecture, we understand your purpose, vision, mission and values.
By incorporating our findings, we can develop a positioning platform from which to create brand attributes, write a creative brief and develop key messages.
We visualise the future and brainstorm the "big idea", to enable us to create a brand identity and finalise a brand architecture, resulting in a full set of logos and an essential style guide.
Using the style guide we develop the standards and guidelines to create a full set of brand guidelines and roll out branded assets, such as corporate stationery, marketing collateral and website design.
This guide is for anyone wanting to create a thought leadership strategy. Whether you’re experienced in creating thought leadership content or are looking to create a campaign for the first time, the content in this eBook will guide you through the basics of what exactly thought leadership is and why you should do it, right through to the nitty-gritty of planning and publishing your content.
Our guides have been written to help busy marketers, C-suite executives and business owners to understand the essentials of the important documents that make a brand successful. We talk you through the entire design process from planning to production.
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