The Responsible Commodities Sourcing Initiative (RECOSI) is a membership organisation, dedicated to guiding and supporting its members in their due diligence monitoring of supply chains, and supporting producers to enhance their environment, social, and governance (ESG) performance.
The brief
Having run the Bettercoal programme for over a decade, the organisation wanted to expand into other energy sectors. This required launching a new brand - the Responsible Commodity Sourcing Initiative (RECOSI).
Starting from a blank canvas, RECOSI required support with its positioning and launch strategy, as well as a new visual identity. Emphasising the 12 principles of the brand code and values, the brand assets had to work across current and future sub-brands, as well as work across media and devices.
In addition to updated collateral, RECOSI also required a corporate website to act as an information hub for both existing and potential new members.
The solution
Refining a brand’s mission, vision and value proposition requires interviews with key stakeholders, desk research and competitor analysis. Using our proven branding process, we were able to define the guiding principles from which RECOSI’s brand, marketing and communication strategy can be formed.
Exploring the mission statement - ‘To drive continuous improvement in responsible commodity sourcing’ - we explored a range of visual options for the brand, ending with a design influenced by 3D waveform terrain modelling.
Giving the assets an angular and scientific appearance, there’s also a nod to RECOSI’s 12 principles, with 12 geometric shapes combining to form the final logo.
With a bold, vibrant and fresh colour palette used to differentiate the main and sub-brands, the final logo is a true reflection of RECOSI’s outlook.
These elements were then rolled out across the RECOSI collateral, including their website. Built using Squarespace to allow it to be easily updated, the site is enhanced by polygonal-style illustrations utilising the brand colours, which add visual interest and further enhance brand awareness.
Used alongside photographic images, the result is a clean site, which is easy to navigate for both existing and prospective new members.
Visit the website: recosi.com
We’re always keen to hear from like-minded people with passion and purpose,
so let’s see if together we can bring your vision to life.
