The Solution
Taking long commentary documents written by the firm’s analysts, we first set about condensing the content. By taking the time to understand the source material, we were able to consolidate the key messages and omit any superfluous content. By further restructuring and reducing the sentence length, we created documents that were easy to scan and read in a meeting environment, and also on the company’s web pages.
These documents were then put into an agreed template, which we designed so that Engine No. 1 can update the document with new case studies in the future. Further building on the brand’s already established guidelines, we also developed web page templates for the company’s thought leadership, taking inspiration from other large investment firms, such as J.P. Morgan and Goldman Sachs.