Deliverables
- Brand Strategy
- Copywriting
- Dissemination
- Microcontent
- Reports
- Web Design
The Brief
Sustainability is a big buzzword right now, and for good reason. As Engine No.1 hypothesises, businesses that invest in their customers, communities and the environment can greatly enhance their performance. By creating long-term value, and bringing ‘common sense back to capitalism’, Engine No.1 is an investment firm with a clear purpose.
One of Time magazine’s 100 Most Influential Companies of 2022, Engine No.1 required case study documents to support its salespeople in in-person meetings. Pushing the boundaries of the company’s brand guidelines, these documents had to be informative, but succinct and eye-catching.
Sustainability is a big buzzword right now, and for good reason. As Engine No.1 hypothesises, businesses that invest in their customers, communities and the environment can greatly enhance their performance. By creating long-term value, and bringing ‘common sense back to capitalism’, Engine No.1 is an investment firm with a clear purpose.
One of Time magazine’s 100 Most Influential Companies of 2022, Engine No.1 required case study documents to support its salespeople in in-person meetings. Pushing the boundaries of the company’s brand guidelines, these documents had to be informative, but succinct and eye-catching.
The Solution
Taking long commentary documents written by the firm’s analysts, we first set about condensing the content. By taking the time to understand the source material, we were able to consolidate the key messages and omit any superfluous content. By further restructuring and reducing the sentence length, we created documents that were easy to scan and read in a meeting environment, and also on the company’s web pages.
These documents were then put into an agreed template, which we designed so that Engine No. 1 can update the document with new case studies in the future. Further building on the brand’s already established guidelines, we also developed web page templates for the company’s thought leadership, taking inspiration from other large investment firms, such as J.P. Morgan and Goldman Sachs.
Taking long commentary documents written by the firm’s analysts, we first set about condensing the content. By taking the time to understand the source material, we were able to consolidate the key messages and omit any superfluous content. By further restructuring and reducing the sentence length, we created documents that were easy to scan and read in a meeting environment, and also on the company’s web pages.
These documents were then put into an agreed template, which we designed so that Engine No. 1 can update the document with new case studies in the future. Further building on the brand’s already established guidelines, we also developed web page templates for the company’s thought leadership, taking inspiration from other large investment firms, such as J.P. Morgan and Goldman Sachs.
