Silicon Valley Bank (SVB) is the bank of the innovation economy. With years of real-world experience, its bankers help investors and the world's most innovative companies at every stage.
With the aim to advance innovation for a better world, the bank is dedicated to supporting evolving technologies enabling them to contribute to creating a more equitable and sustainable, low-carbon, net-zero emissions economy.
The brief
As preferred suppliers to the bank for over 10 years, SVB approached us to help them communicate their work and progress related to ESG (Environmental, Social, Governance). Alongside the ESG report, we were also asked to create smaller SASB and WEF disclosures, and one pager documents to promote the key figures from the report at its launch.
Following a recent rebrand, this document was to be one of the first to use the new guidelines, making this a flagship piece for the brand.
The solution
Working alongside analysts and the marketing team, we created a document that made the most of the new brand elements, whilst still conveying the important figures and information in an easy-to-digest way.
Using the chevron pattern throughout the document, we were able to differentiate between sections by using different tones from the brand's colour scheme for each chapter. Infographics were used to break up the text and improve the visual feel of the report, whilst the imagery was chosen to represent the diverse nature of the company's workforce.
A digital document, navigation is easy by way of an interactive navigation bar, with external links making it easy to access referenced reports and disclosures.
Read the report: SVB ESG Report