Deliverables
- Report Design
- Infographics
- Brand Visual Identity
- Social Media Panels
- Website Design
The Brief
A collaboration between DIAL Global, KPMG, Ipsos and EY, the McKenzie-Delis Review is a ground-breaking report on diversity and inclusion (D&I) in the UK and US workplaces.
Looking holistically at all the visible and invisible facets of diversity, the aim of the review is to encourage organisations to take action based on real, measured facts rather than opinions.
The report, therefore, had to be designed in a way that both inspires action and retain the corporate elements of a business report document. Being a report about inclusivity, an accessible version was also required, as well as a microsite, to summarise the key findings and encourage people to download a digital version of the full report.
A collaboration between DIAL Global, KPMG, Ipsos and EY, the McKenzie-Delis Review is a ground-breaking report on diversity and inclusion (D&I) in the UK and US workplaces.
Looking holistically at all the visible and invisible facets of diversity, the aim of the review is to encourage organisations to take action based on real, measured facts rather than opinions.
The report, therefore, had to be designed in a way that both inspires action and retain the corporate elements of a business report document. Being a report about inclusivity, an accessible version was also required, as well as a microsite, to summarise the key findings and encourage people to download a digital version of the full report.
The Solution
Published in late 2020, the first edition of the report had to reflect the prevailing themes of empowerment and social change. To reflect this movement, we conceived the overall campaign to include imagery of street art to give it the feel of protest.
Big, bold graffiti-style images combined with a stencil style typeface made this document a vessel for change. Contrasted with clean, vertically aligned text in the report body, we achieved the balance between corporate report and revolution.
Published in late 2020, the first edition of the report had to reflect the prevailing themes of empowerment and social change. To reflect this movement, we conceived the overall campaign to include imagery of street art to give it the feel of protest.
Big, bold graffiti-style images combined with a stencil style typeface made this document a vessel for change. Contrasted with clean, vertically aligned text in the report body, we achieved the balance between corporate report and revolution.
