The McKenzie-Delis Review is a ground-breaking review of the current state of diversity & inclusion (D&I) in the UK and US workplaces.
A collaboration between DIAL Global, KPMG and Ipsos, the report is the first comprehensive review of how the country’s largest employers are addressing and prioritising workplace D&I.
The Brief
A collaboration between DIAL Global, KPMG, Ipsos and EY, the McKenzie-Delis Review is a ground-breaking report on diversity and inclusion (D&I) in the UK and US workplaces.
Looking holistically at all the visible and invisible facets of diversity, the aim of the review is to encourage organisations to take action based on real, measured facts rather than opinions.
The report, therefore, had to be designed in a way that both inspires action and retain the corporate elements of a business report document. Being a report about inclusivity, an accessible version was also required, as well as a microsite, to summarise the key findings and encourage people to download a digital version of the full report.
The Solution
Published in late 2020, the first edition of the report had to reflect the prevailing themes of empowerment and social change. To reflect this movement, we conceived the overall campaign to include imagery of street art to give it the feel of protest.
Big, bold graffiti-style images combined with a stencil style typeface made this document a vessel for change. Contrasted with clean, vertically aligned text in the report body, we achieved the balance between corporate report and revolution.
Updated for 2022 - The second edition
We then further elaborated on this theme for the second edition, which was published in March 2022. Encompassing a US report for the first time, alongside the UK edition, this iteration required additional proofreading assistance and website design.
This was a fully integrated campaign. Alongside digital, print, and accessible versions of the two reports, the main documents were supported by social media posts and event collateral for the report launch.
We’re always keen to hear from like-minded people with passion and purpose,
so let’s see if together we can bring your vision to life.
