Over the years, our team here at JDJ Creative have created countless annual reports, and during that time we have learned a lot about what works and what does not.
This guide will enable companies to create impactful reports that convey clear messages, drive positive change and align workforces to reach desired goals.
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1. Why create an exceptional annual report
2. Planning your report
3. Choosing the right channel
4. Design pointers
5. The JDJ process
6. Disseminating your annual report
Key stages of annual report design
Our process for creating your annual report is defined by distinct phases that ensure timely decision making and deliver remarkable results. To ensure all milestones are met, we will invite you to access our project management system. We dedicate a project manager to your annual report project who serves as your key point of contact.
Stage 1: Research
Detailed research encompasses your sector and target audience. Interviews with key stakeholders ensure buy-in and help with content development. You assign your project manager, to manage the project from your side. JDJ create the right project team – including copywriters and photographers.
Stage 2: Briefing and timelines
You share your creative brief, establishing media and channels. JDJ work in partnership to agree milestones and set delivery timelines, incorporating key stakeholder approvals.
Stage 3: Creative foundations
Time for pagination planning. JDJ establish visual themes and a visual language for graphs, diagrams and infographics. Initial layouts are created.
Stage 4: First draft
The first draft is ready for proofreading. Initial content edits and data checks are made. Our defined processes ensure version control. Launch plans are laid.
Stage 5: Final checks to launch
JDJ make any content revisions before final review of content and data. JDJ prepare files for print or upload and check printer or developer delivery schedules. Get ready for launch!