What to look for
when proofreading
an annual report

January 20, 2022
20 January 2022

What to look for
when proofreading
an annual report

Why proofreading is important…


Annual reports and reviews need to be factual, accurate and error-free. They also need to be concise in order to make them readable. That’s why proofreading and copyediting your document before publishing online or sending it to print is essential.



When designing an annual report, proofreading is an essential part of the quality control process.

Part of our annual report planning guide

This article explores how to proofread an annual report. You may also find these guides useful:

Five things JDJ Creative looks for during proofreading checks

Proofreading an annual report involves much more than checking spelling and grammar. It means verifying financial figures, ensuring consistency, checking page references and confirming every detail is accurate before publication. Employing a professional to copyedit and proofread your report will ensure consistency in style and tone, as well as impeccable spelling and grammar. These are some of the key things we look out for in our content checks…

 


1. Spelling, punctuation and language

Of course, the first thing we check for is spelling mistakes and typos. But it may surprise you to find that these do not occur as frequently as you might expect. By the time a report reaches the proofreading stage, a word processor will have already picked up on most errors, even auto-correcting them in the background as the original author types.

More frequently, inconsistencies creep in throughout the report, especially when multiple authors work on different sections of the document.

This is where it’s important to have one person check for consistency throughout after all the chapters have been compiled. Having a dedicated style guide can also help ensure consistency across all reports and other creative outputs. If your business does not yet have one, it is good practice to create one as you go through the report.

That said, several common issues crop up time and time again. When checking for inconsistencies, it’s important to pay specific attention to:

  • Capitalisation, or not, of job titles
  • Hyphenation usage, i.e. ecommerce or e-commerce
  • Language differences, i.e. UK and US English
  • Symbols, i.e. ‘%’ or per cent
  • Similar words, i.e. effect/affect, compliment/complement

One area where inconsistencies are acceptable is in quoted content, where you should quote the source verbatim.

 


2. Headings and bullets

Another area where inconsistencies often creep in is chapter headings and subheadings. Headings will often feature a combination of sentence and title cases throughout the report. This may not seem important, but it can cause a report to look unprofessional, which will negatively affect your organisation.

The difference between sentence and title case

Sentence case and title case are both popular heading styles. The difference between the two is easy to spot by looking at the first letter of each word.

Sentence case is written as if it were a regular sentence in body text, with the first word capitalised along with any proper nouns.

E.g. The quick brown fox jumped over the lazy dog.

Title case capitalises every word, apart from articles (‘the’, ‘a’, ‘an’, etc.), conjunctions (‘and’, ‘but’, etc.) or prepositions (‘in’, ‘at’, ‘to’, etc.).

E.g. The Quick Brown Fox Jumped Over the Lazy Dog.

Sentence case is often more popular – possibly because it’s simpler – but using one style throughout your writing is more important than which style you choose.

Bullet points are another area that can cause problems. Some people capitalise the first letter of bullets, while others don’t. Likewise, each bullet can be completed with a full stop, a semicolon, or none of the above.

Some style guides recommend treating longer bullets as full sentences, complete with a full stop, while fragments, or incomplete sentences, do not have a full stop. If adopting this approach, it’s important to be consistent with the sentence style for each bulleted list to avoid a mishmash of sentences and fragments in the same list.

Bulleted list styles

  • When writing in full sentences, bullets are often finished with a full stop.
  • Fragments often aren’t
  • Some styles suggest ending all bullets with a semicolon;
  • Whatever style you choose, all bullets in a list must follow the same convention to avoid them looking messy and unprofessional.

 

 


3. Numbers

Because we can write numbers out in full or as numerals, the potential for mixing styles is high. A standard rule is to spell out numbers up to and including ten and write anything above that in figures. This system may differ from business to business, so it’s important to follow the style guide.

Large numbers may also be confusing. Do you write one billion, 1bn or 1,000,000,000? Percentages are another area where styles may be mixed up. Whether using the ‘%’ symbol or writing out the word, be consistent.

Proofreading is more than spellchecking. It’s about checking consistency, accuracy, readability and usability. A report can contain perfect grammar but still confuse readers through inconsistent terminology, poorly labelled charts or conflicting data.
Internal spreads of the McKenzie-Delis Packer Review printed report document. Annual report design by JDJ creative.

4. Acronyms

Acronyms are a useful way of increasing the readability of a report. For example, ESG is a lot easier to read than ‘environmental, social and governance.’

When using acronyms, it’s important to write the acronym out in full the first time it is used, followed by the acronym in brackets. After this, just the acronym should be used.

As before, when authored by multiple sources, you may find several examples in which each section introduces an acronym for the first time. This only needs to be done once per report and can be easily spotted by using a CTRL+F search.

 


5. Contents page, diagrams and footnotes

Sometimes overlooked, page numbering can become incompatible with the contents page as the document is changed over time.

Likewise, as diagrams and footnotes are added/removed, these can become out of sync.

If referencing a figure in the document, it’s important to check that the reference is correct. Occasionally, a paragraph of text referencing a table or chart may refer to its location in the report (such as: see above, see opposite). Checking that this instruction is correct can help the reader and keep the document looking professional.

 


 

Tools and techniques to help when proofreading an annual report

Proofing an annual report can be a time-consuming and sometimes laborious task. There are, however, some useful tools and techniques which make the process easier. If possible, proofread a Microsoft Word document rather than a PDF. Because it’s a dedicated word processing tool, Word (or Google Docs) can automatically spot spelling and grammar errors and allows the proofreader to ‘track changes’, so any amendments made can be easily accepted or rejected.

Often, the proofreading stage comes after the first draft of the report has been completed. While not as easy to use, Adobe’s built-in comment tools allow errors to be highlighted and corrections suggested. Sticky notes, strikethrough and highlighting are all useful ways to highlight errors in a PDF document.

For spotting more advanced grammar issues, Grammarly is a great tool with a useful free option that will spot common issues. Of course, automated tools should only assist a human proofreader, whose own eyes will be attuned to spotting grammar, spelling and consistency mistakes as they come across them.

 


 

Final pre-publication checklist

Before approving your annual report, ask yourself:

    • Has every financial figure been checked against the approved accounts?
    • Have all page numbers and contents references updated correctly?
    • Do charts, graphs and captions match the narrative?
    • Are all names, job titles and company names correct?
    • Have hyperlinks been tested?
    • Have image credits and licences been checked?
    • Has somebody who hasn’t worked on the report reviewed it?
    • Have both print and PDF versions been proofread?

 

Download our guide and discover how to design reports that inspire your stakeholders

 

Want to know the secrets of excellent annual report design?

Download our FREE eBook to discover:

✅ How to get the most from your report
✅ How to increase engagement
✅ Our proven design process

DOWNLOAD

 


JDJ Creative is an annual report design specialist

At JDJ Creative, we’re experienced in designing reports and white papers for businesses across all sectors. Before supplying you with your files, we always carry out in-house quality control checks, which should find many obvious errors. But for maximum accuracy, we recommend undertaking a full proofread of your report.

The best annual reports aren’t the ones without mistakes – they’re the ones where every detail has been deliberately checked.

If you require proofreading of a report, please do get in touch with our team today.

CONTACT US

Share

Related Posts

Subscribe

Sign up to our monthly newsletter to receive your guide to thought leadership design.

Cover of the eBook: 'A guide to thought leadership design'

Subscribe

Sign up to our monthly newsletter to receive your guide to annual report design.

Subscribe

Sign up to our monthly newsletter to receive your guide to sustainability report design.

JDJ Creative 'How to design a sustainability report' guide digital mockup on ipad devices