Minimalism is a popular trend that focuses on simplicity and elegance. A minimalist cover design often uses clean lines, ample white space, and a limited colour palette to create a sophisticated look.
For companies looking to make a bold statement, vibrant colours and striking visuals can be very effective. This approach is particularly suitable for creative industries and organisations wanting to showcase their dynamic culture.
Incorporating high-quality photography can add a personal touch to your annual report cover. Images that reflect your company’s mission, values or achievements can help tell your story compellingly.
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A collaboration between DIAL Global, KPMG, Ipsos and EY, the McKenzie-Delis Review is a ground-breaking report on diversity and inclusion (D&I) in the UK and US workplaces.
Published in late 2020, the report had to reflect the prevailing themes of empowerment and social change. To reflect this movement, we conceived the overall campaign to include imagery of street art to give it the feel of protest with big, bold graffiti-style images combined with a stencil style typeface.
Tailor your design to meet the expectations and preferences of your target audience. Consider what will resonate most with them – be it a professional look, a creative flair, or a personal touch.
While a beautiful cover is important, it should also convey key information clearly. Include essential details like the company name, year and report title without cluttering the design.
The quality of paper and print can significantly impact the perceived value of your annual report. Opt for high-quality materials to enhance the overall look and feel.
If design isn’t your forte, consider hiring a professional designer or design agency. Their expertise can ensure your cover is both visually appealing and aligned with your brand.
Want to know the secrets of excellent annual report design?
Download our FREE eBook to discover:
✅ How to get the most from your report
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Our annual report designers have created reports for businesses in many sectors, including technology, financial and professional services.
Based in Cambridge, UK, but working internationally, our agency collaborates with clients globally, including across Europe, the United States and the Middle East.
With an expert digital marketing team on hand, JDJ Creative can assist clients with all supporting digital content to maximise brand reach. This includes interactive report design, websites, videography and social media campaign management. If you need exceptional graphic design for your next corporate report, please speak to our team today at hello@jdjcreative.co.uk or fill in our contact form.
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